Benetton
Author: Mantle, Jonathan
Paperback; Standard Hardcover size; Illustrations
347 pages
Published: July 2000
Time Warner Books UK
ISBN: 0751529974
This item non-returnable. Order may not be canceled.

The Family, the Business and the Brand: a definitive account of Benetton, an international company and a family business. An account of the Benetton family and the rise of their controversial retail business, in which soft fabrics mix with high-octane petrol and Grand Prix motor racing, and coloured condoms combine with red-blooded Catholicism and capitalism.



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