Breakdown Of Hierarchy: Communicating In The Evolving Workplace; Author: Marlow, Eugene; Author: With Wilson, Patricia O'Connor; Paperback

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Breakdown Of Hierarchy: Communicating In The Evolving Workplace

Author: Marlow, Eugene; Author: With Wilson, Patricia O'Connor
Paperback
176 pages
Published: May 1997
Butterworth-Heinemann
ISBN: 0750697466

-- Provides a unique combination of communication and management theory and practice-- Creates awareness and heightens sensitivity to the major communication issues resulting from electronic media-- Highlights the necessity of proactively employing strategic communication behaviours-- Discusses three case studies that cannot be found elsewhere.The introduction of electronic media such as computers and mobile telephony has made us increasingly graphic and interactive in our communication. This work explores the changes that have occurred during the 20th-century, and how organizations can harness electronic media effectively.

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