Business Development In Licensed Retailing: A Unit Managers Guide; Author: Lashley, Conrad; Joint Author: Lincoln, Guy; Paperback

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Business Development In Licensed Retailing: A Unit Managers Guide

Author: Lashley, Conrad; Joint Author: Lincoln, Guy
Paperback; Illustrations
336 pages
Published: July 2002
Butterworth-Heinemann
ISBN: 0750653345

Provides the reader with a practical guide to managing units in the licensed retail industry. This practical guide details the skills and techniques needed to manage units in licensed retail organizations in a flexible and entrepreneurial manner. It builds towards the production of a unit business plan, with case studies from Wetherspoons, Scottish and Newcastle, Whitbread and Yates'.

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