Advertising In Tourism And Leisure; Author: Morgan, Nigel; Joint Author: Pritchard, Annette; Hardback; Book

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Advertising In Tourism And Leisure

Author: Morgan, Nigel; Joint Author: Pritchard, Annette
Hardback; Book; Colour and B&w Illustrations
250 pages
Published: August 2000
Butterworth-Heinemann
ISBN: 0750645318
This item non-returnable. Order may not be canceled.

Provides professionals and students with an accessible review of the role of advertising in the leisure industries and the factors which influence its effective execution. Provides professionals and students with an accessible review of the role of advertising in the leisure industries and the factors which influence its effective execution.A discussion of advertising in leisure and tourism, identifying both good and bad practice in the area. It employs extensive international case studies to provide a critical appraisal of the potential of advertising and the factors which influence its effective execution.

PRODUCT CODE: 0750645318

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