Market Research in Travel and Tourism; Author: Brunt, Paul (Principal Lecturer in Tourism Management, University of Plymouth); Paperback

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Market Research in Travel and Tourism

Author: Brunt, Paul (Principal Lecturer in Tourism Management, University of Plymouth)
Reissue; Paperback; Bibliography, Glossary
224 pages
Published: September 2000
Butterworth-Heinemann
ISBN: 0750643471
This item non-returnable. Order may not be canceled.

A practical guide to using survey research in the tourism industry.A guide to using survey research in the tourism industry. There are exercises and case studies to take the reader step-by-step through this process, covering: planning a survey; deciding on a sample; designing a questionnaire; and collecting, analyzing and presenting the results.

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