Market Research in Travel and Tourism
Author: Brunt, Paul (University of Plymouth)
Paperback
207 pages
Published: May 1997
Heinemann Educational Books - Secondary Division
ISBN: 0750630825
This item non-returnable. Order may not be canceled.

A guide to using survey research in the tourism industry that examines the process and techniques involved. Tips on creating your own survey are included. These cover: planning the survey, deciding on a sample, designing a questionnaire, collecting data, and analyzing and writing up the results.



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