An Introduction To Tourism; Author: Lickorish, Leonard J.; Joint Author: Jenkins, Carson L.; Paperback

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An Introduction To Tourism

Author: Lickorish, Leonard J.; Joint Author: Jenkins, Carson L.
Reissue; Paperback; Illustrations
240 pages
Published: September 1995
Heinemann Educational Books - Secondary Division
ISBN: 0750619562

-- Academic and practitioner authorship-- Comprehensive introduction to the complex subject of tourism-- Practical approach to the organization, marketing and development aspects ofthe tourism business-- International and worldwide overview: a reference as well as a textbookAn Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including: the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends.An introduction to the major issues of tourism, designed to be beneficial both to students and professionals in the travel industry. The topics discussed include the economic impact of tourism, travel service trades, marketing and the impact of tourism in developing countries.

PRODUCT CODE: 0750619562

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