11 Steps to Brand Heaven; Author: Weinreich, Len; Paperback

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11 Steps to Brand Heaven

Author: Weinreich, Len
Paperback; Illustrations
260 pages
Published: March 2001
Kogan Page
ISBN: 0749435488
This item non-returnable. Order may not be canceled.

The ultimate guide to creating successful advertising campaigns. Using religion as a metaphor, Len Weinreich (responsible for campaigns for Habitat, Wrangler jeans and Goodyear tyres) takes the reader on a pilgrimage to the icons of advertising agency/client relationships. He aims to provide the criteria by which to judge agencies and their presentations.

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