Bon Marche: Bourgeois Culture And The Department Store, 1869-1920; Author: Miller, Michael B.; Paperback

Author: Miller, Michael B.
Paperback; 37 Illustrations
278 pages
Published: June 1994
University Presses of California, Columbia and Princeton
ISBN: 069103494X

In this comprehensive social history of the Bon Marche, the Parisian department store that was the largest in the world before 1914, Michael Miller explores the bourgeois identities, ambitions, and anxieties that the new emporia so vividly dramatized. Through an original interpretation of paternalism, public images, and family-firm relationships, he shows how this new business enterprise succeeded in reconciling traditional values with the coming of an age of mass consumption and bureaucracy.Bourgeois culture and the department store. A detailed history of the Bon Marche, the Parisian department store that was the largest and most famous in the world before World War I. It is shown how this new business enterprise succeeded in reconciling traditional French values with the coming of an age of mass consumption.