Winning The Global Game: A Strategy For Linking People And Profits; Author: Rosensweig, Jeffrey A.; Author: Rosensweig, Jeffery; Hardback; Book

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Winning The Global Game: A Strategy For Linking People And Profits

Author: Rosensweig, Jeffrey A.; Author: Rosensweig, Jeffery
Hardback; Book; 40 Line Drawings, Index
269 pages
Published: February 1999
Simon & Schuster (Trade Division)
ISBN: 0684849194

Subtitled 'A Strategy for Linking People and Profits', this is a visionary plan for firms who wish to profit from the largely untapped resources of developing nations - a strategic blueprint for creating new consumer markets.Identifying important trends of globalization in the world economy, international business expert Jeffrey A. Rosensweig explains how firms with a truly global agenda should profit from the unrealized human resources in emerging regions such as India, Africa and Southeast Asia.

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