Ben & Jerrys Double-Dip: How To Run A Values-Led Business And Make Money, Too; Author: Cohen, Ben; Joint Author: Greenfield, Jerry; Paperback

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Ben & Jerrys Double-Dip: How To Run A Values-Led Business And Make Money, Too

Author: Cohen, Ben; Joint Author: Greenfield, Jerry
Paperback; 28 Charts, Index
224 pages
Published: January 1999
Simon & Schuster (Trade Division)
ISBN: 0684838559

Subtitled 'Lead with Your Values and Make Money Too'. Ben Cohen and Jerry Greenfield, the ice cream wizards, provide an inspirational and practical guide to creating a company that can be successful and socially conscious at the same time.Commercial success need not come at the cost of human value. Just ask Ben and Jerry, whose first ice cream shop in an abandoned Vermont gas station grew into a $160 million business. In this book they explain what they call value-led business.

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