Ben & Jerry's Double-dip; Author: Cohen, Ben; Author: With Greenfield, Jerry; Hardback; Book

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Ben & Jerry's Double-dip

Author: Cohen, Ben; Author: With Greenfield, Jerry
Reissue; Hardback; Book
320 pages
Published: May 1997
Simon & Schuster (Trade Division)
ISBN: 0684834995
This item non-returnable. Order may not be canceled.

The ice cream wizards whose company, Ben & Jerry's Homemade, Inc., is known worldwide as a model of socially responsible entrepreneurism, provide an inspirational and practical guide to creating a company that can be successful and socially conscious at the same time.In this text, the authors explain their business method, that of values-led business, and how anyone who owns, works for, invests in, or shops with a company might help make it a socially responsible business using this method.

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