Alliance Revolution: The New Shape Of Business Rivalry; Author: Gomes-Casseres, Benjamin; Hardback; Book

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Alliance Revolution: The New Shape Of Business Rivalry

Author: Gomes-Casseres, Benjamin
Hardback; Book; 25 Line Illustrations
320 pages
Published: June 1996
Harvard University Press
ISBN: 0674016475
This item non-returnable. Order may not be canceled.

Alliances among firms are changing the way business is conducted, particularly in the global, high-technology sector. The reasons are clear: companies must pool their capabilities to succeed in complex and ever changing businesses. But the consequences for managers and for the economy have been underestimated. This first in-depth account of the new world of business alliances shows how collaboration has become integral to modern competition.This text provides an exploration of business alliances, and show how collaboration has become part of the fabric of modern competition. It argues that alliances give companies greater flexibility in the marketplace, and strengthen their competitiveness.

PRODUCT CODE: 0674016475

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