Ad Campaign Workbook; Author: Sayre, Shay (California State University at Fullerton, USA); Paperback

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Ad Campaign Workbook

Author: Sayre, Shay (California State University at Fullerton, USA)
Paperback
200 pages
Published: January 1998
Thomson Learning
ISBN: 0538878940
This item non-returnable. Order may not be canceled.

Presenting instructions for developing an advertising campaign for one of two accounts, this text uses a series of worksheets to guide students step by step through the process of building a campaign.

PRODUCT CODE: 0538878940

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