English Books > Business/Finance/Selling > Business Communication > Interplay Of Influence: News, Advertising, Politics, And The Mass Media

Interplay Of Influence: News, Advertising, Politics, And The Mass Media
Author: Jamieson, Kathleen Hall; Joint Author: Campbell, Karlyn Kohrs
Edition #5; Paperback
368 pages
Published: August 2000
Thomson Learning
ISBN: 0534533647

Fifth edition.Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn.



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