Author: Baldock, Robert
Paperback; Illustrations
296 pages
Published: January 2000
John Wiley and Sons Ltd
ISBN: 0471861618

In order to survive in the next century, businesses must learn to think far more radically and be willing to accommodate dramatic change throughout the organization. International consultant Robert Baldock foresees an acceleration in the process and an even greater degree of change in just the next five years. This fascinating look into the future of business provides keen insight on what businesses can do today to prepare for tomorrow.Innovatively written as if the author's suppositions have already happened, this presents 5 potential scenarios of the future of business, and explains how managers can actually thrive in a professional environment of perpetual change and uncertainty.This text rejects traditional methods of predicting the future by learning from the past. The central lesson is that in order to survive in the 21st century, businesses must learn to think far more radically and be willing to accommodate sweeping changes throughout their organization.