3 Clicks Away: A Managers Survival Guide To Winning On The Web; Author: Drapkin, Michael; Joint Author: Lowy, Jon; Hardback; Book

Author: Drapkin, Michael; Joint Author: Lowy, Jon
Hardback; Book
256 pages
Published: April 2001
John Wiley and Sons Ltd
ISBN: 0471396826

On the Web, you should never be more than 3 clicks away from the information you need3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics.A manager's survival guide to winning on the web. This is a tactical guide that shows how to develop e-commerce strategy, revamp an organization so that it can support e-commerce initiatives, and manage complex e-projects. All issues are presented from a business perspective.