Alliance Competence: Maximizing The Value Of Your Partnerships; Author: Spekman, Robert E.; Author: With Macavoy, Thomas C.; Hardback; Book

Author: Spekman, Robert E.; Author: With Macavoy, Thomas C.
Hardback; Book
320 pages
Published: January 2000
John Wiley and Sons Ltd
ISBN: 0471330639

Alliance Competence is based on strong research and live experience from the prestigious Darden School's leading thinkers on strategy and strategic alliances. The book shows that the future of the global enterprise hinges on its ability to build alliances and partnerships, and explores and introduces aspects of alliances, such as alliance spirit, balancing business and interpersonal relationships, alliance turbulence, the alliance life cycle, and the no blame review. Readers will learn how to find, develop, and nurture better alliance management capabilities through global case studies, which include such alliances as Volvo-Renault, IBM-Microsoft, USAirways-British Air, and Shell Italia.Combining research with case studies including IBM-Microsoft, Volvo-Renault and USAir-British Airways, this book assembles strategy experts from the University of Virginia's Darden School to show that the future of the global enterprise hinges on its ability to form strategic alliances.