4th Generation R&D: Managing Knowledge, Technology, And Innovation; Author: Miller, William L.; Joint Author: Morris, Langdon; Hardback; Book

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4th Generation R&D: Managing Knowledge, Technology, And Innovation

Author: Miller, William L.; Joint Author: Morris, Langdon
Hardback; Book
348 pages
Published: September 1999
John Wiley and Sons Ltd
ISBN: 0471240931

Building on an outstanding record as an innovator, the Steelcase Corporation has redefined the role of R&D to drive innovation throughout the entire organization, winning numerous awards for its products and services as a result. Miller, the director for R&D at Steelcase, explains how Steelcase has transformed the role of R&D in the company, and also describes the framework and techniques used to implement this new strategy.This book describes how the Steelcase company transformed the role of R&D within the company and explains the framework and techniques used to implement this strategy.

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