English Books > Business/Finance/Selling > Information Management > At Random: The Reminiscences Of Bennett Cerf

At Random: The Reminiscences Of Bennett Cerf
Author: Cerf, Bennett
Hardback; Book
306 pages
Published: May 1988
Random House UK Ltd (A Division of Random House Group)
ISBN: 0394478770

I've got the name for our publishing operation. We just said we were going to publish a few books on the side at random. Let's call it Random House. So recounts Bennett Cerf in his wonderfully amusing account of the making of a great publishing house.Cerf -- an incomparable raconteur, possessed of an irrepressible wit and an abiding love of books and authors -- brilliantly evokes the heady days of Random House's infancy, tracing its beginnings as an offshoot of the Modern Library to its growth as a publisher of Pulitzer Prize -- winning and bestselling authors. Whether he's describing the fortuitous events that brought a particular author to Random House or the personalities that have shaped the house over the years, Cerf tells his story in a wholly engaging and accessible mInterviews, letters, diaries, and papers contribute to an autobiographical account of the late Bennett Cerf's childhood and young manhood and of his lo career as one of America's foremost publishers.



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