Art Of Innovation: Lessons In Creativity From Ideo, Americas Leading Design Firm; Author: Kelley, Tom; Introduction: Peters, Tom; Hardback; Book

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Art Of Innovation: Lessons In Creativity From Ideo, Americas Leading Design Firm

Author: Kelley, Tom; Introduction: Peters, Tom
Hardback; Book; Illustrations
307 pages
Published: May 2001
Bantam Doubleday Dell Publishing Group Inc
ISBN: 0385499841

The award-winning design and development firm IDEO, which brought the world the Apple mouse, reveals its secrets to fostering innovative, out-of-the-box thinking across the world of business. In this handbook, the author outlines the steps IDEO and other successful companies use to achieve successful problem solving. 30 photos & illustrations.The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee.

PRODUCT CODE: 0385499841

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