Ad Worlds: Brands, Media, Audiences
Author: Myers, Greg
Paperback; Facsimiles
257 pages
Published: October 1998
Arnold
ISBN: 0340700076
This item non-returnable. Order may not be canceled.

What is advertising? A set of cultural practices, a discourse of promotion, or just a part of marketing strategy? This book argues that it can have different meanings in different worlds, and focuses on the interactions that shape an advertisement, responses to it, and cultural assumptions.



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