Advertising; Author: Bunting, Sandra Cottier; Paperback

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Advertising

Author: Bunting, Sandra Cottier
Reissue; Paperback; 50 Line Illustrations, 50 B&w Photographs, Bibliog
224 pages
Published: September 1996
Hodder & Stoughton Educational Division
ISBN: 0340631570
This item non-returnable. Order may not be canceled.

Looks at press, television, radio, leaflets and posters in a comprehensive view of the visual impact of advertising. There are also case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book contains activities, assignments and statistics.

PRODUCT CODE: 0340631570

USA/Canada:	US$ 69.50
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