Building Great Customer Experiences; Author: Shaw, Colin; Joint Author: Ivens, John; Hardback; Book

Author: Shaw, Colin; Joint Author: Ivens, John
Hardback; Book; Illustrations
240 pages
Published: September 2002
Palgrave Macmillan
ISBN: 0333990137

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases, the authors show that this is key for all companies and organizations.Customer Experience could be the next big area in business and holds the key to winning customers and keeping their loyalty. This volume is about building and delivering great customer experiences. With the use of examples and cases, the authors show that this is key for all companies and organizations.