Beyond Mobile: People, Communications And Marketing In A Mobilized World; Author: Lindgren, Mats; Joint Author: Svensson, Erika; Hardback; Book

Author: Lindgren, Mats; Joint Author: Svensson, Erika
Hardback; Book; Illustrations
288 pages
Published: March 2002
Palgrave Macmillan
ISBN: 0333985087

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organizations function. There has been a focus upon the technologicalaspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.Takes a look into the future at the human aspects of mobile technology in terms of the way that people will work and communicate in the mobile marketplace. Takes a look into the future at the human aspects of mobile technology in terms of the way that people will work and communicate in the mobile marketplace.Beyond Mobile takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.