English Books > Business/Finance/Selling > Alcoholism > Advertising, Alcohol Consumption, and Abuse

Advertising, Alcohol Consumption, and Abuse
Author: Fisher, Joseph C.
Hardback; Book; References, Index
216 pages
Published: December 1993
Greenwood Press
ISBN: 031328959X
This item non-returnable. Order may not be canceled.

The author writes from the standpoint of an advertising executive and sociologist who has studied alcoholism at length. He analyses worldwide theoretical and empirical studies concerning the relationship of mass media and advertising with alcohol consumption and abuse.


PRODUCT CODE: 031328959X
USA/Canada:
US$ 215.30
Australia/NZ:
A$ 292.88
Other Countries:
US$ 234.30

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