Marketing Research
Author: Chisnall, Peter (Dean, Dublin Business School, Republic of Ireland)
4th ed; Paperback
412 pages
Published: January 1992
McGraw-Hill Education - Europe
ISBN: 0077074297
This item non-returnable. Order may not be canceled.

An introduction aimed at students of marketing research, this fourth edition discusses its history and role, the basic techniques employed, specific applications, statistical analyses and preparation of research reports.



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