Art Of Writing Advertising; Author: Other Higgins, Denis; Paperback

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Art Of Writing Advertising

Author: Other Higgins, Denis
Advertising Age Classics Library; Paperback; Illustrated
McGraw-Hill Companies
ISBN: 0071410937

What makes a great advertisement? Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising. Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.

PRODUCT CODE: 0071410937

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