22 Immutable Laws of Branding; Author: Ries, Al; Author: Ries, Laura; Hardback; Book

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22 Immutable Laws of Branding

Author: Ries, Al; Author: Ries, Laura
Hardback; Book
185 pages
Published: April 1999
HarperCollins Publishers
ISBN: 0002570459
This item non-returnable. Order may not be canceled.

The renowned marketing guru and author of 'The 22 Immutable Laws of Marketing' demonstrates how to build any product or service into a world-class brand. The renowned marketing guru and author of 'The 22 Immutable Laws of Marketing' demonstrates how to build any product or service into a world-class brand.The only way to stand out in the cluttered marketplace is to build a product into a brand - think Nike, Hoover, Xerox and Kleenex. Marketing strategist Al Ries and his partner Laura Ries share the 22 rules that reap the highest of rewards in this environment.

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