Business The Richard Branson Way: 10 Secrets To The Worlds Greatest Brand Builder; Author: Dearlove, Des; Author: Crainer, Stuart; Paperback

Author: Dearlove, Des; Author: Crainer, Stuart
Business Way; Paperback
Published: May 1999
AMACOM
ISBN: 0814470351

How Do winners like Jack Welch and Rupert Murdoch get to have it all? How Do they get to control such awesome empires and amass such vast personal fortunes? Just how do Richard Branson and Bill Gates create such dominant international brands and inspire such loyalty and devotion from employees and consumers alike?The Business Way Series reveals the secrets, deals, schemes, and dreamsof the world's fiercest business competitors. Each book entertainingly charts the rise of a business great and takes a sideways look at how he planned his career, crushed competitors, and ended up asa king. Each book is at once an insightful glimpse at the ingredients of success and a concise source of invaluable business lessons for the next generation of winners.