Business As Unusual: The Triumph Of Anita Roddick; Author: Roddick, Anita; Hardback; Book

Author: Roddick, Anita
Hardback; Book; 16pp Plates
298 pages
Published: September 2000
HarperCollins Publishers
ISBN: 0722539878
This item non-returnable. Order may not be canceled.

Business as Usual charts the progress of Roddick and her company, The Body Shop, through the last decade and shares her vision of how business can successfully evolve in a new millennium filled with vigilante consumerism. Ranging from personal issues--such as making it as a woman and the tyranny of the beauty business--to wider political issues, Roddick believes we should never underestimate the power of public pressure to create change. 50 two-color metallic integrated halftones.Anita Roddick is one of the world's most outspoken, controversial and successful businesswomen. 'Business as Unusual' turns the way society looks at business and forges a move towards greater corporate responsibility evolve in the new millennium.This account charts the progress of Anita Roddick and her company The Body Shop through the 1990s. It also looks at the parallel growth of vigilante consumerism and predicts how businesses can evolve in the new Millennium.