Against The Grain: How To Succeed In Business By Peddling Heresy; Author: Stern, Joel M.; Author: Ross, Irwin; Hardback; Book

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Against The Grain: How To Succeed In Business By Peddling Heresy

Author: Stern, Joel M.; Author: Ross, Irwin
Hardback; Book
256 pages
Published: July 2003
John Wiley and Sons Ltd
ISBN: 0471216003

Joel Stern shares not only the story of EVA (economic value added) implementation at many major companies but the story behind the story - how he started the concept of EVA, found its earliest followers, and later turned the concept into a revolution.

PRODUCT CODE: 0471216003

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