Bennett:Dict Mrkting Terms; Paperback

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Bennett:Dict Mrkting Terms

Paperback
220 pages
Published: January 1989
Longman Higher Education Division (a Pearson Education company)
ISBN: 1556232713
This item non-returnable. Order may not be canceled.

More than 2,000 detailed definitions offer information on all facets of marketing and associated terminology ranging from finance issues to physical distribution, social marketing, product development, marketing research, strategic marketing, pricing, global marketing and consumer behavior. All entr

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