Advertising & Promotion Management
Author: Farris, Paul W.; Author: Quelch, John A.
reissue; Paperback
314 pages
Published: December 1987
Krieger Publishing Company
ISBN: 0894642618
This item non-returnable. Order may not be canceled.

This study aims to provide a nontechnical introduction to the task of advertising and promotions management, developed primarily for the benefit of marketing managers, and students on business courses. It includes the planning and supervision of advertising and promotion activities.



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