Ads, Fads, and Consumer Culture; Author: Berger, Arthur Asa (Professor of Broadcast and Electronic Communication Arts, San Fransisco State University, USA); Hardback; Book

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Ads, Fads, and Consumer Culture

Author: Berger, Arthur Asa (Professor of Broadcast and Electronic Communication Arts, San Fransisco State University, USA)
Hardback; Book
160 pages
Published: October 2000
Rowman & Littlefield
ISBN: 0742500306
This item non-returnable. Order may not be canceled.

This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and communication theory and process to give an overall view of the advertizing industry in America.

PRODUCT CODE: 0742500306

USA/Canada:	US$ 211.70
Australia/NZ:	A$ 134.95
Other Countries:	US$ 228.50

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