Ben & Jerry's Double-dip; Author: Cohen, Ben; Author: Greenfield, Jerry; Audio cassette; Book

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Ben & Jerry's Double-dip

Author: Cohen, Ben; Author: Greenfield, Jerry
Audio cassette; Book; Analog, Stereo., Dolby Processed.
Published: June 1997
Simon & Schuster
ISBN: 0671575341
This item non-returnable. Order may not be canceled.

Ben and Jerry describe how to handle the daily tasks that must be handled in most small businesses, from hiring employees to dealing with vendors. However, their emphasis is on social responsibility--creating a business that benefit's one's community. 2 cassettes.The two entrepreneurs whose small ice cream shop grew into a multi-million dollar business share how they became profitable while remaining true to their values.

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