Advertising Today; Author: Berger, Warren; Hardback; Book

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Advertising Today

Author: Berger, Warren
Hardback; Book; 400 Colour and 50 B&w Illustrations, Chronology, B
512 pages
Published: June 2001
Phaidon Press Ltd
ISBN: 071483923X

More than a means of moving merchandise, advertising has been increasingly recognised not only as an art form all its own, but also as a central, defining element of popular culture. advertising around the world over the past 30 years.This work is a comprehensive overview of the evolution of advertising around the world over 30 years. It chronicles the rise of advertising as a barometer of popular culture and as a new art form for our media-obsessed age. Over 400 advertisements are reproduced.

PRODUCT CODE: 071483923X

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