Advertising Outdoors: Watch This Space!; Author: Bernstein, David; Hardback; Book

Author: Bernstein, David
Hardback; Book; 500 Colour and B&w Illustrations, Index
239 pages
Published: October 1997
Phaidon Press Ltd
ISBN: 0714836354
This item non-returnable. Order may not be canceled.

Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the art and ingenuity of art directors and copywriters who devise the artwork and ideas, and explores how their creative input drives an industry that supplies large-scale frames -- billboards, transit shelters, bus sides, taxis, airships and many other location opportunities. David Bernstein also looks at the rise of 'commercial art' and the development of advertising, making reference to successful advertising campaigns. This book will be of enormous interest to designers, advertising professionals and clients.The first comprehensive illustrated survey of advertising as an outdoor medium, with examples drawn from a variety of situations worldwide. The first comprehensive illustrated survey of advertising as an outdoor medium, with examples drawn from a variety of situations worldwide.Focusing on the history and development of outdoor advertising, this text looks at the rise of commercial art, the growth of advertising as a discipline and an industry, and the role it plays in modern life. Topics include the rules of the poster and the strengths of outdoors.