Best Ads: Sex in Advertising; Author: Saunders, Dave; Hardback; Book

Author: Saunders, Dave
Hardback; Book; Colour Halftones
128 pages
Published: September 1996
Chrysalis Books
ISBN: 0713479035
This item non-returnable. Order may not be canceled.

This book focuses on the very best in advertising which has used sex to sell a variety of well-known products. Examines some of the most controversial advertisements of recent years. This book focuses on the very best in advertising which has used sex to sell a variety of well-known products. Examines some of the most controversial advertisements of recent years.This study looks at how sex has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.