Advertising: Concept And Copy; Author: Felton, George; Paperback

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Advertising: Concept And Copy

Author: Felton, George
Paperback
350 pages
Published: January 1994
Pearson Higher Education
ISBN: 0131896555
This item non-returnable. Order may not be canceled.

This text covers the process of creating advertisements that gain attention and produce results. It focuses on understanding both the market-oriented issues that underlie the development of an effective, creative strategy and the technical issues of headlines, visuals and copy.

PRODUCT CODE: 0131896555

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