Big Type: Including Over 200 Examples Of Work With Designers Comments And Analysis; Author: Walton, Roger; Hardback; Book

Author: Walton, Roger
Hardback; Book; 200 Illustrations
144 pages
Published: September 2002
HarperCollins Publishers Inc
ISBN: 0060185813

Innovative, instructional and inspiring, this guide gives designers unlimited ideas for taking typography to new levels of impact and originality. From corporate commissions to self-promotional material, dozens of type-centered designs are featured including everything from print ads and stationery to screen-based designs.For easy referencing, this full-color book is divided into three sections. Type Alone comprises designs created purely from typography. Type with Image demonstrates how typography can enhance the effect of imagery and how imagery can strengthen the impact of type. Lastly, Type as Image showcases work that uses type itself to create dynamic image and abstract designs.To help designers re-create these dazzling effects in their own work, each piece offers extFocuses on the typographic elements of design and shows how to maximize the effect of designs through the creative use of typography.