11 Immutable Laws of Internet Branding; Author: Ries, Al; Author: Ries, Laura; Audio cassette; Book

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11 Immutable Laws of Internet Branding

Author: Ries, Al; Author: Ries, Laura
Audio cassette; Book; Analog, Dolby Processed.
Published: September 2000
HarperCollins Publishers Inc
ISBN: 0694523143
This item non-returnable. Order may not be canceled.

Marketing strategists show traditional companies how to make the most of the Internet and Internet companies how to benefit from mixing traditional elements into their marketing strategies.Two marketing experts share their radical strategies for marketing effectively on the Internet, urging listeners to mix the old with the new when making a marketing plan, and using anecdotes from successful web companies to illustrated their ideas.

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