22 Immutable Laws Of Branding: How To Build A Product Or Service Into A World-Class Brand; Author: Ries, Al; Reader: Ries, Al; Audio cassette; Book

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22 Immutable Laws Of Branding: How To Build A Product Or Service Into A World-Class Brand

Author: Ries, Al; Reader: Ries, Al
(Abridged); Audio cassette; Book; Digital, Dolby Processed.
Published: October 1999
HarperCollins Publishers Inc
ISBN: 0694520470

From the renowned marketing guru and bestselling author of The 22 Immutable Laws of Marketing comes the definitive word on branding--essential for doing business in today's cluttered marketplace. Abridged.Presents a comprehensive guide to building a product into a recognized and respected brand, offering insights into marketing and consumer loyalty.

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